Monday, January 24, 2011


How do most people choose their wines? By the label, of course! The good old "don't judge a book by its cover" doesn't really apply to design snobs like me. Ninety percent of the time, bad branding = bad product.  Sometimes, though, one can be pleasantly surprised.

So here we go: 1) I choose a wine based on its label; 2) I decide what the label is trying to say; 3) I decide what the wine is trying to say; and 4) I review the wine based on the harmony of the two.

JOIE FARM NOBLE BLEND, 2009, British Columbia (approx $24.90 CAD)

LABEL SAYS: I'm Copperplate SB-Bold. I'm confident, clean and just a bit old school for nostalgia's sake. I'm a little green. Notice how I say "farm" and not "winery" or "vineyard"? And finally, yes, I'm inspired by Alsace and I'm somehow noble.

WINE SAYS: I'm crisp and clean and smell a little like Granny Smith apples (goes well with the green farm theme). Sometimes I feel a bit nostalgic for the old country where German Gewurtztaminer and Riesling meet French Pinot Gris. But I'm super modern and like a little taste of exotic things like lychee. I pretty much go well with everything.

DESIGN HARMONY: Spot on. Well balanced.

Anya Web Developer

1 comment:

  1. i love this anya. well done, can't wait to read more of your reviews! and i'm with you on the labels/branding.