Sunday, October 21, 2012

LABELLED: PARALLEL 49 SCHADENFREUDE & HOWE SOUND BREWING PUMPKINEATER ALE


It's been awhile, but we're back with a special edition of Labelled, where we judge a wine by its label - or, in this case, a beer.  We're awfully close to All Hallow's Eve, so here's two pumpkin beers by a couple of BC craft brewers.

(If you haven't read past installments of Labelled before, the premise is pretty simple: we, like most folks, pick our booze based in part by the label. We figure out what the label is trying to tell us, we drink it, and then we assess where art has led us astray/brought us to the Holy Land.)


Parallel 49 Brewing Company's Schadenfreude (Vancouver, BC)

LABEL SAYS: Well, it says alot.  It's that time of year where Tim Burton fans go apeshit and menacing jack-o-lanterns reign supreme, that slight ounce of evil balanced out by a heavy ton of cartoon.  That bodes well for a beer, generally: that hint of danger will be followed up by comic yuks. The schadenfreude part of it? Let's just hope the brewers aren't conjuring up a strange brew to have their laughs at our expense.

BEER SAYS: Nope - if anyone's suffering here, it's my liver, 'cause this stuff goes down pretty easily.  There's a lot of beernuts that shake their head at a flavoured beer, but this one makes peace with a good head of cinnamon chased down by memories of pie.

DESIGN HARMONY: I can't think of anyone that will suffer from drinking this, per se, so there's a disconnect.  But that's a GOOD thing.


Howe Sound Brewing's Pumpkineater Imperial Pumpkin Ale (Squamish, BC)

LABEL SAYS: There's two things that generally come to mind when one mentions "Pumpkin Eater."  First, of course, is the creepy nursery rhyme - I really don't know what to make of that.


Or there's the film, The Pumpkin Eater, from the mid-60s, based on the Penelope Mortimer book of same name.  Very generally, Anne Bancroft goes through emotional hell while her third husband, Peter Finch may or may not (ahem) be cheating on her.


How that bodes for an imperial pumpkin ale is a conundrum.

BEER SAYS: None of the above.  There's no turmoil here, no gender politics, no questionable marital relationships.  Instead: Safeway pumpkin pie, lots of whipped cream, and the sugar coma that follows.

DESIGN HARMONY: Unless this starts a tipping point into alcoholism, I think it's safe to say this beer won't lead to divorce.

Joe.
the clutterer Web Developer

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